02 Nowember 2008
'Destroy' New York
Pepsi's Kung-fu for Ringtones Widget
Working with Pepsi Latin America, Forum Nokia helped to create the Pepsi "Kung Fu Fighting" widget.
The software application, based on the 1974 song of the same name, lets mobile users play a game, view exclusive media, and link to the Pepsi Web site through supported Nokia devices.
The widget, designed by one of Forum Nokia's mobile platform developers, AgencyNet, supports a new Pepsi TV commercial.
The TV spot features modern remakes of the 'Kung Fu Fighting' song by reggae star Shaggy and hip-hop's T-Pain, along with Jamaican female recording artist Tami Chynn and comedic actor Verne Troyer (best known for playing Mini-Me in the movie 'Austin Powers').
Pepsi Latin America approached Nokia looking for ways to take their brand beyond the boundaries of conventional media and reach a broader audience by offering exclusive content through Nokia’s platforms.
Combined with their "Kung Fu Fighting" TV commercials that will be shown in major Latin American markets, this Pepsi widget will make effective use of Nokia’s dominant market share throughout the region.
cool Pepsi viral Ad
Everyone is Kung-Fu Fighting!
Forum Nokia understood what Pepsi wanted to accomplish with today’s sophisticated mobile
consumers, and quickly identified developers who could deliver an application that aligns
branding, messaging, and call-to-action results that use the full functionality and services of
Nokia’s devices. AgencyNet developed the concept and solution which ventually became the
Pepsi "Kung Fu Fighting" widget.
WTF is Widget?! I guess you're familiar with them from the desktop. Small, focused Web applications that are easy to install and use. Perfect for the small screen. Nokia has now extended the S60 browser engine to behave as a runtime platform in its own right.